Using the Internet as a communication channel can help you explain your commitment to Quality First and how it is helping your organization provide the care and services the public deserves.

The following section features templates that you can use as models, fact sheets and other resource materials for your organization.

Templates

How to Create a Fact Sheet about Your Aging Services Organization
The first step to earning public trust is providing the public with the basic information about your organization so they know who you are and how you are dedicated to serving older adults. Use this template to design a fact sheet that can help your organization achieve this goal.

Fact Sheets

Tips for Building and Maintaining a Web Site
The information on an organization’s Web site can help communicate their commitment to Quality First as a way to achieve excellence in aging services. This resource provides a list of tips providers can use to maximize the impact of their Web site on their journey to earn public trust.

Using Video to Tell Your Story
Posting video on your Web site allows your organization to tell its story and earn the public's trust by sharing a personal message from your residents, clients, CEO or staff members. Creating a video and posting it on your Web site has become fairly simple. This fact sheet highlights what you should include in your video and how to post it.

Showcase Your Commitment to Quality on Your Web Site
This fact sheet provides eight easy ways to showcase your Quality First commitment on your Web site.

Other Resources

Reassessing Your Internet Marketing
Is your online marketing doing enough? And are you doing enough for your online marketing?

Is Your Web Site Senior Friendly?
Officials at Erickson Retirement Communities, an AAHSA member, knew it was time to revamp their Web site for residents and family members. So they asked a dozen of their residents to help them decide how it should be updated. The result? A guide other providers can use to make their organization's Web site senior friendly.

Creating Senior-Friendly Web Sites
Older adults are a rapidly growing segment of the on-line community. However, many sites are designed without their needs or characteristics in mind. This brief provides the basics for developing a “senior-friendly” Web site for your organization or program, and includes tips about design, layout and content.

Finding Reliable Health Care Information on the Internet
The number of Web sites offering health and health care information has grown dramatically over the past several years; however, not all of the information is reliable or accurate. This brief offers some practical tips for judging reliability when searching for information on the Internet.