Best Practices in Electronic Marketing to Seniors
Using consumer research and provider success stories, Love & Company developed a series of best practices for electronic marketing that AAHSA members can use in their recruitment efforts.

Marketing Senior Housing: Five Critical Components of Success
A market-driven program, in which you carefully follow the critical components of success and produce a well thought-out, information-based plan, will set the marketing course and keep it on course.

The Hardest Day
Residents deserve a good first impression of their new home.

Speaking a Universal Language
Learn how to connect with consumers, residents and clients with words that work.

Maybe I’m Expecting Too Much …
This futureAge article discusses a few key things that consumers expect from long-term care providers.

Making Your Printed Health Materials Senior Friendly
"Making Your Printed Health Materials Senior Friendly" is a new publication from the National Institute on Aging, part of the National Institutes of Health. The tip sheet offers suggestions for how to write and design health information to accommodate cognitive and physical changes that often accompany old age. It provides specific examples and includes resources for more information.

Share Your Good Work With Consumers
Find out how your organization can use the Consumers’ Guide to Quality Aging Services to demonstrate the quality of your services and care and earn the public’s trust.

Congregational Outreach Materials
AAHSA's Faith Based Cabinet created an information toolkit to help members work with religious congregations in their communities and educate people about the importance of planning and saving for the continuum of aging services available to them.

How Important are Web Sites in Marketing Retirement Communities?
Nearly 400 seniors and CCRC prospects revealed how the Internet impacted their decision process when researching retirement communities on-line and how they use the Internet every day. This white paper explores the importance of Internet marketing to seniors and how to ensure your community’s website is the most effective.

AAHSA Offers Valuable Consumer Information
Planning for aging services can be a real challenge. Equipping consumers with the right tools, however, will make the process go much more smoothly. This section provides information about aging services that gives AAHSA members the tools they need to help consumers make careful and informed decisions about what services and facilities best suit their needs.

Continuing Care Retirement Community: A Guidebook for Consumers
This book is written in an easy-to-follow format and designed to provide comprehensive answers to the many questions consumers ask as they ponder a CCRC, including a checklist of amenities and services designed for consumers to take with them as they visit communities and refer to as they make decisions. This valuable resource has a list price of $20, but is offered to AAHSA members for $18 (AAHSA Bookstore Item #CC001).

Creating Consumer-Friendly Marketing Materials
Writing in plain language saves time and money, increases readers’ understanding and sends a message about the quality of your organization and your brand. Learn the basics of knowing your audience, developing core messages, organizing materials from the readers’ perspective and testing materials before they go out. This valuable resource has a list price of $46, but is offered to AAHSA members for $36 (AAHSA Bookstore Item #QF007).

Is Your Web Site Senior Friendly?
Officials at Erickson Retirement Communities, an AAHSA member, knew it was time to revamp their residential Web site. So they asked a dozen of their residents to help them decide how it should be updated. The result? A guide other providers can use to make their organization's Web site senior friendly.

Association Provides Consumer Marketing and Promotion Resources
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday.